Ok here is the deal with this car, it's electric. It's not a hyrbid, it's 100% electric. It's also $100,000 and it does 0-60 in about 4 seconds. Design... by Team Lotus. Sure its expensive, but they are coming out next with a sedan at half this price. It's also a brand new car company, not a spin off of GM or Ford. This is the real deal. Clearly the expense and the awesome design and preformance are part and parcel of their marketing team. What better way to drum up excitement over a electric vehicle? And who better to develop the technology for electric vehicles then electical engineers over in Silicon Valley? Obviously Detroit didn't think this was viable. What the heck, if a small start up in California can figure out the technology to build a production electric car -- and a sports car at that -- why can't Ford or GM do it? I am all for a revolution in the American Auto Industry. Perhaps I am naive, but I think Tesla Motors is going to start that revolution. The only thing that could kill this car would be poor maintenance or recalls, etc. If they can deliver the sedan at half the price, then come out with a hatchback economy at $30K, sheesh, this car company could end up creaming the big guys.